An unfortunate event that is out of your control.
Kinda like bad luck but worse.
An event that happened at either the wrong place or time.
Something that happens, when u don't want it to happen.
Like a "WOW!....REALLY?"..moment
My friend was trying to get with this one girl for the longest. He would never talk to her. So one day we were fooling around,tossing a basketball, and he started chasing this squirrel. At that exact moment the girl walks around the corner and sees him chasing a squirrel holding a basketball. So her first impression was probably.."this guy is immature". so i look at that as..."Wow..really...cheats"
Basically all of the Twix..(need a moment?)commercials are cheat moments