The use of overly-diverse stock photography within marketing campaigns despite the lack of actual diversity within the targeted demographic.

Often marked by the complete absence of white people.

The ultimate in reverse discrimination within the advert biz.
"Tanner, did you see the hodge-podge group of ethnicities that will benefit from reading that mutual funds brochure?"

"I did indeed, Tyler. But why does it seem that white people never retire?"

"Sounds like a case of reversity to me, brah."
Por Reversity Marketing Group 21 de diciembre de 2011

Correo diario gratis.

Escribe tu dirección de email abajo para recibir nuestra Palabra Urbana del Día gratuita cada mañana

Los emails se envían desde daily@urbandictionary.com. Nunca te enviaremos spam.

×