A stereotypical douchebag asshole/jock/frat boy/ with an ego the size of the planet, who needs a swift roundhouse kick to the jaw, ala Chuck Norris style (though if actually issued by Norris, this punishment may be too extreme, even for a chad). Basically, they think they're the best at everything, love to talk shit, and are a general nuisance in every way possible.
A chad is somewhat easy to sight, as they're everywhere, but the only way to know for sure is to talk to/observe one. They typically dress in a similar manner to a "bro", though are not in fact bros. They either wear the latest fashionable clothing from big brands, or highly expensive graphic tees, most likely of the MMA (Mixed martial arts) variety. They most likely sport a tribal tattoo, or something of the like. They most commonly drive V6 Mustangs, S10 pickup trucks, or crotch rockets.
Chads can be found in large numbers at Frat houses, local hipster bars, and nu metal concerts (which are obviously real metal shows...). They often travel in groups of a few, but can be found in swarms at these establishments. Other than being cocky and talking shit, other popular pastimes of chads include, but are not limited to: beer pong, racing hondas, UFC, and blasting nu metal on their stereo because they think it makes them look like a badass.
Again, not to be confused with the bro, who may or may not share some of these characteristics, but is actually cool, and therefore, is ok to hang around with.
Dude 1: Dude, this bar is totally full of chads tonight, what gives?
Dude 2: It's $1 Bud Light Night. Don't you know? They only like light beer.
Dude 1: Meh, screw this. Let's go somewhere else and grab a pitcher of Newcastle.
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